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How You Play the Game: Lessons for Life from the Billion-Dollar Business of SportsBy Jerry Colangelo, Len Sherman
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Horatio Alger has nothing on Jerry Colangelo. Born and raised on Hungry Hill, a working class Italian section of Chicago, Colangelo started his career in the tuxedo rental business -- a business that failed. From this modest beginning, he went on to help start the Chicago Bulls, and then later in Phoenix he was the leading force behind the creation of multiple pro sports teams, including the Phoenix Suns and the Arizona Diamondbacks.
- Sales Rank: #916374 in Books
- Brand: AMACOM
- Published on: 1999-04-01
- Original language: English
- Number of items: 1
- Dimensions: 9.75" h x 6.25" w x 1.25" l, 1.10 pounds
- Binding: Hardcover
- 260 pages
- Great product!
From Publishers Weekly
A welcome change from most business books written by sports celebrities, Colangelo's work is refreshingly free of such tired chestnuts as "a winner never quits, and a quitter never wins." With Sherman, Colangelo has fashioned a largely autobiographical, crisply written book that incorporates his business philosophy. Colangelo's professional career began in 1966, when he became the assistant to the founder of the Chicago Bulls, Dick Klein. After learning the ropes in Chicago, Colangelo jumped to Phoenix in 1968 to become the general manager of the NBA's newest team, the Phoenix Suns. His big break came in 1986, when the team was put up for sale and Colangelo formed an investment group that purchased the Suns for the then record price of $44.5 million. Colangelo's ability to acquire the Suns stemmed from his fundamental business philosophyAthat a person must put him or herself in a position to act decisively when the right opportunity presents itself. Colangelo put himself in the right place at the right time by creating ties to the local business community and by establishing a reputation as a dependable business partner. Those same factors came into play several years later, when Colangelo cobbled together a consortium to which Major League Baseball awarded an expansion team that became the Arizona Diamondbacks. Colangelo and Sherman have neatly meshed the highlights of Colangelo's 30 years in the sports world with useful business advice to create one of the better books in the sports/business genre.
Copyright 1999 Reed Business Information, Inc.
From Library Journal
The owner of the Phoenix Suns (National Basketball Association) and the new Arizona Diamondbacks (major league baseball) gives us his autobiography from his humble beginnings in Chicago to his current status as the owner of these two successful franchises. Colangelo discusses his accomplishments and failures in the sports industry and offers insight into how professional sports work and what they must do to remain successful, especially through marketing, community service, and ethics. By staying true to who you are, where you came from, and what you believe and know...you will be able to maintain your balance and equilibrium and fight your way through obstacles. By keeping his word and knowing his competition, Colangelo has earned the respect of his peers and business partners. Difficult to put down, this readable book provides a look at big-league sports in todays society that will appeal to sports fans, executives, and curious business students.Steven J. Mayover, Free Lib. of Philadelphia
Copyright 1999 Reed Business Information, Inc.
From the Publisher
From David Stern, NBA Commissioner, in a Forbes magazine interview: "Colangelo's lesson is that meticulous attention to every aspect of a franchise operation, venue, and place in the community yields success."
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